GMA 2015 Revenue doubled with AlDub. According to the report from Inquirer, GMA said in a stock exchange filing that profit during the nine-month period hit P1.8 billion, up 80 percent over the same period in 2014. Its revenues, which mainly came from airtime sales, jumped 16 percent to P10.3 billion.
Bakang Dalaga HYNRE commented:
However, GMA got a lot do. They shouldn't be complacent. Some of their talents are overshadowed by the popularity of AlDub. But the question is, "Until when?" I have been following the couple from the time AlDub was born and have been one of the screaming fans. However, I noticed that other talents were not really that visible. GMA should develop a plan to keep the winning streak.
ALDUB gave GMA an edge now, more are watching GMA, so they should start planning well as to what to do next, GMA has to develop their talents and try to apply more efforts on advertising their talents, and also the plans for each GMA artist, hindi sana puro experiments lang
Correct. Talents (and athletes included, to prove the point) make more money from endorsements and other source of income outside of their daily job with a TV network. Konzened7zen is absolutely clueless in this regard. And if anyone wonders if any profit windfall would end up with their talents in the short term (in the form of a one-off bonus or pay increase), that will be a business decision. TV networks are the ones that take significant risks in finding talents and investing in people hoping that within a certain time horizon, these built-up talents will become profitable performing assets. Hence, they are now reaping a huge ROI on their investments. Gozon already said that they will use this windfall in growing their business further which could be beneficial to the viewing public, its advertisers, employees and talents alike.